Many things keep on changing, including how people run their businesses. Instead of reaching out to customers via TV commercials, radio announcements, billboards, newspapers, and magazines, they can now promote their businesses through digital marketing.
Digital marketing is similar to traditional marketing but with a twist. It exclusively takes place online.With an estimated 5 billion internet users worldwide, you instantly know how much they rely on searching for everything they require on the internet, whether for personal or business use. Their online search intent might include something related to your products or services.
The rule of thumb in the business world is to be where your customers are. With more and more consumers online, the need to consider investing in digital marketing strategy has increased. Make sure to combine it with the digital marketing trends mentioned in this video for 2022 to guarantee you can interact, connect, and communicate with your customers well.
If you are still doing digital marketing without a strategy, like 49% of businesses, you are missing a lot of opportunities to increase your brand awareness and online presence. Here are the factors that will help you optimise your strategy in your digital marketing.
5 Factors That Will Help You Optimise Your Digital Marketing Strategy
1. Directs You To Where You Should Go
No matter how powerful digital marketing is, without a proper strategy, it can mean nothing. If you do not have a clear goal of what you want to achieve for your business, none of your campaigns will be as effective as you think.
Also, having a digital marketing strategy gives you direction as it can help with your decision-making. At a glance, you can quickly tell whether or not you are making any progress with your digital marketing campaign.
For example, if your goal is to attract new customers with your digital marketing campaign, your strategy should focus on that. Besides using call-to-action (CTA) on your blogs and social media posts, a referral programme can help you achieve your goal.
2. Better Understanding Of The Market Share
Underestimating your customer’s demands can happen if you do not do enough research and come up with a strategy for your digital marketing campaign. With a lack of data and understanding the market share, it will be challenging to see a clear picture of how you should promote your products or services online.
The challenging part about it is that consumers online often have distinct behaviours, preferences, prepositions, etc. Without a complete understanding of all that can cause a problem once you try to interact, connect, and communicate with your potential customers.
Developing a strategy in digital marketing can help you determine and better understand your online market share. Along the way, you will become more knowledgeable about your potential customers, which can help with your online promotions.
3. Gain Competitive Advantage Against Competitors
Performing a competitive analysis for digital marketing can help you promote your campaign effectively. It is a digital marketing method used to find out how your competitors are attracting traffic to their website, gaining leads, and making conversions.
Without knowing more about your competitors, expect to run in circles and be left behind. Digital marketing does not work that way. The only way to succeed is to have a well-defined strategy for your digital marketing.
Here are some tips on how you can gain a competitive advantage against your competitors.
- Set competitive pricing
- Provide better customer service (e.g. allow customer service via social media)
- Establish yourself as an industry expert
- Leverage new technology to ease operations
- Delight customers with new promotions
Besides these, there are many more ways to gain a competitive advantage. You only need to do your research and think of a better strategy to entice your customers with your digital marketing campaign.
4. Get To Know Customers Well
How well do you know your customers? Knowing the answer to this question is crucial because you cannot come up with a digital marketing strategy without it.
You cannot answer this question if you do not learn what your customers appreciate and do not like about your products or services. The best way to figure that out is to read customer reviews on Google My Business or Facebook. The feedback from your customers will become invaluable insights into what you should improve and find a way how you could address their concerns about your business.
Another way to know your customers is to run a survey. Directly asking your target market can give you more control over what you want them to relay about your products or services. You will gain ideas of what your customers have in mind, including how satisfied they are and what they expect from your products or services in the future.
5. Prevent Wasting Time And Funds Through Duplication
Another reason why you need to have a digital marketing strategy is to avoid duplications. Duplication of your digital marketing campaign means you are relaying the exact message to your target audience, which can cause a wrong impression to your customers. Instead of impressing and nudging them to make a purchase, duplicate content can make you seem lazy and not trustworthy.
It can also cause a problem with search engines like Google since your duplicate content can mean you plagiarised something. You should know that plagiarism is a serious matter that can make your digital marketing efforts ineffective, lower page ranking and even poor visibility on search engine results pages (SERPs).
The only way to prevent duplication is to have a strategy when releasing your digital marketing campaign. One of which is having a content calendar that allows you to see which products or services have you promoted for the past weeks or months and what you should promote next.
Make sure when you create a content calendar, all of your employees responsible for promoting your business have access to it. Doing so will prevent any duplication with your digital marketing campaigns.
Partner With OOm!
Doing digital marketing with a strategy can make a difference. You will be able to reach more people and better promote your products and services, which can help your business grow and stay ahead of your competitors.
If you need help with your digital marketing and thinking of proper strategy, reach out to OOm. As an award-winning digital marketing agency in Singapore, you can rest assured that your business is in good hands. Contact OOm at +65 6690 4049 or leave a message on your website.