The future of eCommerce looks bright as online shopping continues to be a leading form of commerce for consumers. Online shoppers have increased in numbers, with health concerns (due to COVID-19) contributing to the boost in sales and growth of eCommerceoverall.
However, to attract customers and promote your online business, you have to adopt efficient digital marketing practices. In that case, try incorporating search engine optimization, also known as SEO, with your eCommerce website.
SEO is a digital marketing practice that aims to improve the quality of traffic to a website. Doing search engine optimization allows you to convert website visitors into customers. You can follow a wide range of techniques, such as local SEO, on-page SEO, off-page SEO, and many more.
This guide should give you valuable insight into eCommerce SEO. Here’s everything you need to know about search engine optimization in Singapore for eCommerce.
WHAT IS ECOMMERCE SEO?
As mentioned earlier, SEO is the process of driving traffic to your website. For eCommerce SEO, the definition mostly stays the same. You need to ensure your product pages are ranking high on search engines like Google and Bing.
Search engine optimization for eCommerce is challenging. Getting on the second results page of Google is already hard, even more so if you wish to achieve the number one spot. However, all it takes to make a successful search engine optimization campaign is to be patient, learn how to optimize your eCommerce website, and create high-quality content for your target audience.
Compared to basic or local SEO, search engine optimization for eCommerce slightly differs in a few ways. For instance, Google has specific guidelines for eCommerce websites. According to Google, a high-quality eCommerce page should possess the following characteristics:
- Relevant content
- Organic traffic
When optimizing your online store for search engine optimization in Singapore, ensure your website has the mentioned characteristics. Doing so will help your search engine rankings and improve your web visibility.
HOW TO OPTIMIZE YOUR ECOMMERCE WEBSITE FOR SEO?
The goal of search engine optimizationfor eCommerce is to create high-quality content for both search engines and users. At first, you may not generate significant results to drive enough traffic. But in the long run, improving your SEO rankings can help your online business grow and attract more customers.
Nowadays, an online business is incomplete without search engine optimization. As long as you design your eCommerce for SEO, you can expect your search engine rankings to increase.
1. THE FIRST STEP: KEYWORD RESEARCH
Keyword research is the first step of every successful SEO campaign. Beginners may have probably heard of keyword research, but you might be wondering why it is vital for eCommerce.
Keyword research is essential for eCommerce SEO because you need to discover relevant keywords and know more about your target audience. Keywords refer to the terms and phrases used by search engine users who are looking for accurate results.
By discovering the most commonly used keywords by your target audience, you can optimize your eCommerce website to reach more customers. Once you create a list of relevant keywords, you can use them in writing high-quality descriptions of your products, services, and business.
2. DESIGN A USER-FRIENDLY WEBSITE
Many website factors can affect your SEO rankings. For example, a poorly-designed website can lead to a decreased number of visitors and potential customers. Due to low-quality visuals and content, fewer people have the motivation to explore through your website. As a result, your search engine rankings could decrease in the long run.
Part of optimizing your eCommerce website is providing customers with a user-friendly digital experience. Make sure their time exploring on your online store is well-spent. To do so, make your product pages easily searchable and accessible by utilizing relevant keywords.
3. PROMOTE YOUR ECOMMERCE WEBSITE
Besides optimizing your website, you should also attract more visitors by promoting your brand on other digital platforms, specifically social media. You can create a social media page to gain followers, direct them to your website, and indirectly increase your SEO rankings in the process.
Social media marketing is a cost-effective way to gain more customers. More importantly, it can help increase your search engine rankings as well. The trick is to promote your brand on social media platforms like Facebook, Instagram, and Twitter for your online presence to grow gradually.
For example, you could create a blog that contains valuable information related to your products, services, and business. After uploading your blog posts, you can share them on your social media page to attract views. Interested readers will visit your website, thus increasing your number of potential customers.
Social media plays a vital role in eCommerce SEO. With Facebook and Instagram having fully-developed eCommerce features of their own, you can even set up a brand new shop on social media as an extension of your main website. Consider creating at least one or two social media pages to generate leads and attract more customers.
4. CREATE HIGH-QUALITY CONTENT FOR YOUR PRODUCT PAGES
Your product pages are the highlight of your business. Customers will flock to your online store and search for quality products, so tickle their curiosity by creating well-detailed descriptions for your product pages.
Writing high-quality content for your product pages is similar to copywriting. You have to write in-depth descriptions of your products in full detail. Capture the attention of your customers by promoting the best qualities of your products. Use relevant keywords to improve your product pages’ SEO rankings as well.
Incorporate eCommerce SEO with your online business to attract more customers. Follow a structural approach to search engine optimization and make sure you’re on the right track.
For reliable SEO services in Singapore,get in touch with a digital marketing agency.