In 2022, search engine optimisation (SEO) is essential to a business’s success. Where a business ranks in a search engine’s results can affect brand awareness, online visibility, and customer prospects. For this reason, it is essential that your business has an effective SEO strategy for the best chance at success. And one of the ways to increase search result rankings and drive more organic traffic to your website is utilising local SEO services.
Local SEO is the process of optimizing a website to increase its search engine visibility in local search results. Statistics show that 4 out of 5 people use a local Google search to find information about local businesses. This means your business could be losing thousands of dollars each year if it does not have a local SEO strategy. But SEO strategies are constantly changing and can be difficult to implement successfully. Which is why working with a local SEO service can prove to be the most effective method to implementing local SEO to your website.
When starting your new website, you may be tempted to do you own SEO and use generic keywords such as “houses for sale” for a real estate agency or “fitness class” for a gym. The keywords can be used however they would not be the most effective approach to your SEO. Conventional keywords are extremely popular and all businesses in your industry will be using them. This will make it difficult to rank higher in search engine results as all of these businesses will be shown when these keywords are searched, On top of that, you are competing with well-established business who have years of SEO and content as well as a considerably larger budget for SEO and advertising which will automatically rank them higher.
This is why local Lancashire SEO services are one of the best methods to getting your business on the first page of a search engines results. Expert SEO strategists can find the most effective local SEO phrases and strategies to drive more traffic to your website and increase sale conversions. If a customer’s privacy settings allow Google or other search engines to use their geographical location, the first results shown will include a list of relevant business in cities and towns close to their location. By claiming your Google My Business listing and targeting local SEO terms, your business has a higher chance of being in this list.
Successful SEO is dependent on the audience or prospective clients you are trying to target. As a small to medium business, local SEO services are one of the easiest and cheapest way for your business to get noticed by new customers. But let’s be honest, it can be a difficult process to understand and implement effective SEO strategies. Which is why employing the assistance of a local SEO service can help to ensure your website is correctly and successfully optimised for search engine results in your area.
M65 SEO Agency is an SEO company in Lancashire who can assist you with local SEO and have successfully optimised client websites for higher search engine rankings in over 100 areas.