Social Media Marketing: Tips for Creating an Engaging Facebook Page

Whether you’re just getting around to setting up a Facebook page for your business, or the one you currently have isn’t generating the action you expected it to, there’s no time like the present to take the social site seriously. Facebook boasts approximately 2 billion active monthly users which are why you’ll be missing out if you don’t take advantage of it. The following tips provided by a trusted SEO Company in CT will help you create an engaging Facebook business page that will help your brand stand out and generate valuable leads.

Add an Identifiable Profile Photo

Pick a profile photo that’s easy for your audience to identify with like your company logo or headshot of yourself if you’re a consultant, etc. Profile photos show up in search results and the thumbnail image is displayed next to your posts in other people’s feeds. When deciding on a profile photo, you’ll need to confirm Facebook’s settings for the photo dimensions because they frequently change them.

Create a Branded Cover Photo

Because your cover photo takes up the most up front and personal real estate on your Facebook page, it needs to be of the highest quality and engaging for your target audience. Keep in mind that, like profile photos, Facebook Page cover photo dimensions also frequently change.

Click here for Facebook profile and cover image sizes.

Set Up the About Page

The “About” section is one of the most important considerations on a Facebook page. Although the “About” page isn’t visible to visitors when they land on the page, it’s still one of the pages they’ll visit the most to find out more about your business. At the moment, the link to the “About” page can be found next to your content in the left-hand column.

Add a CTA (Call to Action) Button

Facebook’s “Call to Action” buttons, launched in 2014, are yet another option to be thankful to Facebook for and they’ve expanded since then. Each button option is customizable (add content or a destination URL) and include things like Book Now, Sign Up and Watch Video.

Updating Your Timeline

Whenever you start to compose a post, it’s important to keep the page visitor in mind, also having a ‘what’s in it for them” mindset. Your posts, video or text/photos, need to provide value to your fans and visitors. Also, when it comes to content, if you use photos be sure they’re of the highest quality, capturing moments that speak to your target audience. You also need to invest video as a resource. Video is key when it comes to attracting visitors and growing your followers, which is why Facebook created “Watch video” as a CTA feature. Bottom-line, video has become one of the most popular ways that people consume content so you need to include it in your marketing.

Promote Your Page

Once you’ve created your Facebook page and filled it with compelling content you’ll need to promote it. Don’t try to generate likes without adding a few posts first, spread out over a few days, giving visitors a reason to “Like” your page. You may also want to create an ad to promote your page. Facebook makes this a somewhat easy process with its “Boost” feature and other in-depth targeting options, based on your goals (brand awareness, increasing traffic, reach, etc.).

If you don’t take the time to create a Facebook page backed by a well thought out strategy to get noticed, liked, and engaged with, your chances of generating leads and clients from it are slim. The tips listed here will help ensure that your brand’s Facebook page will be successful.