Did you know roughly 71% of small businesses have a website?
If you have a website for your small business, you should think about tracking visitors with Google Analytics. After all, if you do this, you’ll be able to optimize your site so that it generates more revenue.
This post will explain how you can set up a Google Analytics dashboard for your company. Once you’ve finished this post, it won’t be long before you’re collecting valuable data with the help of this amazing tool.
How to Setup Google Analytics
In most cases, the agency that builds your website will not install Google Analytics. Following this, you will probably need to install this tool yourself before you can start tracking data.
To do this, you first need to set up a Google Analytics account.
Once you’ve done this, Google will give you a special code that you need to install on your website. This code is essentially the main thing that’ll help Google Analytics collect user data.
Now, the way you install this code is going to depend on the ‘platform’ your website uses.
For example, if your website uses WordPress, you can just install the official Google Analytics Plugin. You then put the code into this plugin, and it will add the code to all of your web pages.
If you don’t use WordPress, you will need to install the code manually on your website. If you don’t know how to do this, a web developer can complete this task for you.
Tinkering With Website Code Can Break Things
In some cases, installing Google Analytics code can ‘break’ the other tools on your site. For instance, if you use Google Search Console, the Google Analytics code might stop this tool from working.
If that happens, you will need to troubleshoot your Google Search Console setup, so that you can fix things. If you’d like some advice on how to do this, check out this post from The HOTH.
Optimizing the Google Analytics Dashboard
Once you’ve installed the code on your website, you will need to optimize the Google Analytics dashboard.
If you don’t do this, you might not see real-time data that is relevant to you.
Luckily, this isn’t that hard to do, as you just need to go to the ‘reports’ section. Once you’re there, you can create a custom dashboard that has all the data you need.
You can even customize the data range of a specific metric so that you can see historical or recent data.
Will You Use Google Analytics?
This post has provided you with a guide on how to set up Google Analytics.
As mentioned, if you want to get the most out of this tool, you should create a custom Google Analytics dashboard.
That said, you might not know what to put on this dashboard. If that’s the case, you just need to give things a little bit of time.
That’s because, after a few weeks, you’ll know what does and doesn’t matter. You can then use this knowledge to create a fantastic dashboard that highlights relevant data points.
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