What is SEO? It stands for Search Engine Optimization and is the best way to drive traffic to your website. No matter whether you are selling a product or a skill there are probably thousands of other websites that are doing the same thing you are.
How to find you
When customers are looking for your product or service they first go right to a website (usually Google) to find businesses like yours and your competition. To get ahead of your competition, you need to make certain that your website ranks higher on search engine results. And you do this by following a set of rules for optimizing your website so that it will be placed higher on search engine results.
In today’s world, no matter what your business is – you need to have a well-designed website and that website needs to be optimized. Most businesses will hire a company such as Web Design Phoenix, that can do both of these for you. If you don’t live in the Phoenix area, there are probably hundreds of companies in your area that do this as their specialty.
Decision to make
If you already have a website, you can hire a business to do SEO for your website, or you can hire someone to be on your staff to do this for you. SEO is a full-time job and having a person on your staff to handle this might be to your advantage. The webmaster for your website usually will understand about SEO so for further information you can meet with him/her and explain how this can work to generate more potential traffic. But this should not be added to the webmaster’s job description because SEO is a full-time job. But your webmaster can help you to decide whether to:
- Hire a staff person to do this full-time;
- Find a company to do this for you.
Decide which one fits best within your budget and then make the decision. There are pros and cons to both.
Don’t waste time
Don’t waste to much time making your decision because the sooner this is done, the sooner you will see results of more web traffic.