We have all heard the saying that you have only one chance to make a first impression. The old saying extends beyond people and onto sites and businesses in our modern tech world. Your enterprise has only one chance to impress and to be on the first page of Google searches. If it’s not there, it will linger forgotten on the web. Combining both practices of quality SEO, the on and off site SEO management will produce the optimal result. Combining the two is a work of SEO art, so let’s dive right in!
1. The basics of both
On site, SEO focuses on items that are fully under your control. Think of On site SEO as factors that contribute to the overall user experience and site quality. These are site load speeds, mobile optimisation, quality content, internal links and navigation, page load speeds and meta tags. We will go into details later but keep in mind for now that all of these are something you can influence and improve upon with direct actions. Off-site SEO is partially under your control.
Off-site SEO consists of strategies you implement to spread your content all over the internet. Your online marketing strategy, promotions and anything that contributes to SEO results via an increase in site visitors falls under Off-site SEO. While you are directly linking and exposing your customers to content, which is the direct control part, Off-site SEO also includes re-posts and forwarding of your content by 3rd party users, which is the ideal scenario. The best promotion is free promotion.
2. Site optimisation
A few On page SEO tips can be under one umbrella. Making your page fast, lean, agile and readily available so that your customers can breeze thru with great ease and unobstructed, on all platforms, is the end game goal. Over seventy per cent of all internet searches and browsing is done via mobile phones. Long gone are the days of desktop dominance and with the new mobile era, come new challenges to overcome. Making your page ideal for mobile devices ensures that the vast majority of people have complete access.
Making your content and design fit and presentable for mobile gets you on the right track. Then it’s time you tackle site load speeds. Your pages have one or two seconds to load, or your users are gone. It’s cruel and unforgiving, but that is the reality of modern web business. Compress your images, embed videos and get rid of anything that has a heavy load. Loss of some parts is negligible compared to the loss of performance and customers.
3. Quality content
Content, internal links and user experience. The holy trinity of SEO success. Diving right into the vast field of SEO can be tricky if you start from scratch. Balancing content creation, a creative process, with various technical requirements of site optimisation, requires a complete commitment. Dedicating time, money and manpower to tackle this problem is a requirement, as constant content needs to happen. Consistency with your content output produces a steady growth of visits and customers, as people get acquainted with your site.
Having the time and energy to do so can be difficult if you don’t have a quality and successful SEO agency from Sydney at your side, ready to help. With loads of content comes the need to make sense of and connect it all within one brand. Your internal link has to lead to all your articles, as Google loves inter-connected sites and presents them first. The more content you have, the more internal links are needed. This leads to your on site navigation, as it has to be seamless. That way, your users can jump from one end to another in the blink of an eye and not lose time. You want your customers to find all the relevant data and products with ease. Your SEO position will skyrocket accordingly.
4. Making noise
Now comes the time to spread the word and attract as many people as possible. You’ve made all the improvements you could, content is consistently in the making, and now all you need to do is get people thru the virtual door. Creating a marketing strategy for your Off site SEO requires thorough research on social media. Different platforms attract certain users, and defining such niches will tell you where to start promoting your business. Creating a Google My Business account is a good start, followed by creating company profiles on social media platforms.
That way, you are making the base for growth. What happens next is an organic extension of your action, and that’s interaction. Users will comment, review, share links and do other activities that present an ideal opportunity for some off site SEO management. Taking your time to read and respond to every comment and review left is a requirement in modern business. Creating a strong online presence and establishing your brand as customer friendly and proactive leads to better user engagement. People love interaction and affection, and by direct communication, you are reaping the rewards from all that good on site SEO and content you’ve built.
The cornerstone of off site SEO comes in links. Direct links, coped links, backlinks, and any type of links that lead directly to your site are good and necessary for success. Achieving organic link sharing and growth makes sure you are not targeted by Google anti-link cham algorithms and ensures your domain authority remains intact. As with all things organic, such actions and results take time, but cultivating them from the start and nourishing link growth is the proper way of off site SEO.
Making any change to how your site functions are certainly better than doing nothing. Proactive actions and combining the techniques of On and Off site SEO leads to multiplicative gains and growth of your company. Hand in hand, both SEO techniques form a symbiotic relationship that will create your user base, page visits and higher profit by extension. Utilising and not ignoring SEO practices leads to a brighter tomorrow for your site. We wish you all the best.