Cold emailing is an interesting and engaging way of approaching potential clients. It is a cost-effective and scalable marketing strategy that has worked for many. However, its success rests significantly on how the message is composed. Keep reading to learn how to write engaging and responsive emails.
How to Write Engaging Messages
Follow these steps to get a good response rate from your marketing messages.
Work on the subject line
The subject line of your message must be optimized to get a desired response. The first rule is to ensure that the number of words in the subject is not more than 10. You can go lower but not higher to create an engaging message.
Your subject line can determine whether the recipient opens the mail or not. Besides, in this digital age, people decide if they’ll open a message by looking at their notification screen. Coincidentally, the subject line is what appears on the screen. Make it catchy, direct, and brief. You can also add a preview text after the subject to further optimize the mail.
Personalize the message
The next step is to work on the body of the text. The first point here is to ensure that the text has impeccable grammar, spelling, and punctuation. A message with spelling or grammatical errors stops recipients from responding or reading subsequent emails. Additionally, personalizing the text makes the recipient feel close to you.
Sending hundreds of individual emails in a bid to personalize the text can be daunting. However, you can send them in segments while ensuring that each recipient feels connected to the text. Common strategies include addressing them by their name and position, and talking about giving them choices from your sales of product list. Click here for cold emailing tips to learn more about personalization.
When composing your message, you do not need to be too comprehensive and subject your recipients to epistles. Rather, summarize all your points into a few sentences. You can also simply provide an outline of your discussion in one email. Another strategy is to link the content of the message to a site or phone number.
State their problems
People resonate well with messages that seek to address and connect with their problems. It makes them feel a sense of care and concern from the sender. Hence, you can penetrate and influence their thoughts through this. However, do not list their pain points without offering a solution. It is best to link the solution that you wish to proffer to a call to action. The call to action can be a link to your product or service. Remember not to sound desperate in your message.
Without a doubt, a well-written cold email can be the game changer for getting new prospects. However, even emails written by experts do not get the desired response rate sometimes. The next step in this case is to learn how to write a reminder to recipients who didn’t respond to the first message. Typically having a more than fifty percent response rate is a good start, but fine-tuning the writing strategy for reminders and subsequent emails should be a priority.