The digital age has presented various opportunities for businesses to reach out to their target audience online. In this age, SEO techniques have emerged and there are even companies that are offering these online services to help small businesses achieve high search rankings. In this article, find out how SEO works and how it can help boost a business’s website online.
Almost all that we need to know is on Google. When we enter a word or a phrase on its search bar, it will give the most relevant results about the information that we need. Ever wondered how was this possible? It’s because of SEO!
Google uses an algorithm on its search engine that allows it to match the webpages to the search queries. Also, the algorithm has made it possible for Google’s search engine to rank all the websites. However, since there are over 1.72 billion websites as of 2019, it’s quite difficult for Google to rank each one of them. This is where SEO or Search Engine Optimization comes in.
What is SEO?
SEO is a digital marketing method in Singapore that is used to get a website land on the first page of SERPs (Search Engine Results Pages). It can be quite confusing to understand the concept of SEO because of all the digital marketing jargon so let’s break it down first into these two common terms used in SEO:
- Organic Search – it is also called “natural search”. A user becomes a visitor to a website because the site was found using the search engine. However, this should not be confused with the paid search ads since these also appear in SERPs.
- Search Engine Ranking – This is like the core of SEO. Search engines became more convenient for users because of the idea of search ranking. It’s how Google and other search engines weigh the relevance of a website to a particular user query.
Now, how is SEO done? Is it some sort of a code that needs to be entered on a command prompt and the computer does all the work? No. It’s a series of digital marketing techniques that optimises a website to obtain high rankings. This is useful for businesses that need to establish a solid online presence to reach out to their target audience. However, most businesses think that it’s just a one-time process so they fail to reap the benefits of SEO. Digital practices continue to evolve so it is important to monitor and improve SEO strategies. Thus, you would usually need the help of an SEO company in Singapore.
The Role of SEO Companies
SEO is a time-consuming process. You need to be patient about it because there’s a lot to do and it takes time to see the results. You need to optimise the technical features of the website, create engaging content, monitor the performance of the site. Worse, Google algorithms change without announcement. You’ll have to go back to square one if this happens. Because of these dilemmas, it is essential to hire SEO outsourcing companies. To better understand their role, we will first introduce the two basic search engine optimisation techniques that are often included in SEO packages in Singapore: On-Page and Off-Page SEO.
On-Page SEO is done to make the contents and features of the website more appealing to search engines. It’s kind of like a website revamp. SEO specialists of digital marketing agencies will assess each of the pages of the website and see if there are changes that are needed to be made. Here are some of the common practises in On-Page SEO:
- Keyword Optimization
This is all about keyword research. SEO specialists will look for keywords that are related to your business. Most likely, these are user queries that your target audience will enter on the search bar. If these keywords are all over your website, then it would be easier for Google’s search to “crawl” or recognise the site as a relevant search result. There is a high chance to land on the first page of the SERPs.
- Meta Description
A meta description is a text that will appear under the URL of a website on a SERP. Most SEO companies have content writers who could create an enticing 300-word meta description. It often contains useful information that answers the questions of a user.
- Internal Links
Internal links are used to connect all of the pages on the website. SEO experts do this to make sure that most of the pages receive significant traffic. If there is high traffic on your site, then Google will view it as an authority website. You will gain high search rankings if this is the case.
- Technical SEO
Technical SEO is all about optimising the technical features of a website to boost its organic traffic. This is the kind of SEO service in Singapore that helps improve the site’s security, mobile-friendliness, navigation, and loading speed. All of these aspects are important to make your website more reliable to users.
Off-Page SEO is all about improving a website’s online visibility by getting links from other websites. The idea of Off-Page SEO is the same as promoting a rising star in the entertainment industry. They will come up with some PR strategies to create a buzz among their target audience. If their audience likes it, then these people will do the work of spreading the word that there is a new, awesome star. So, it’s like the target audience is the Off-Page SEO, meanwhile, the team behind the PR strategies is the On-Page SEO. In short, Off-Page SEO uses different channels to improve the site’s ranking. Here’s how it’s done.
What most digital marketers do to gain backlinks is to create a guest post. They create useful blogs for your target consumers and their content contains links that are redirected to your website. There are other backlink techniques too so better consult some SEO companies about this.
- Social Network Promotion
Promoting the website on social media sites like Facebook, Twitter, Instagram is another effective Off-Page SEO method because, in Singapore alone, there are over 4.6 million active social media users. Links of the website will be included in the posts so that the site’s traffic will increase.
- Domain Authority
This is used to know if your website is strong enough to outshine your competitors. There are free tools on the Internet that can be used to know your domain authority. The difficult part is how to improve your site’s domain authority so you better hire an SEO specialist who could work for you.
Thanks to SEO, businesses can now tap into the potential of the Internet to boost their brand. Moreover, it’s now easier for users (who are also consumers) to find relevant information because of how search engines like Google adopt the concept of SEO. It’s a win-win situation for both consumers and business owners.
There is a whole lot more than what an SEO company can do for your business. If you want to get to know more about the ins and outs of digital marketing, then check out OOm now!